Ashlee Simpson’s personality, sense of style and album artwork are said to be the inspiration behind the collection. Each piece has the distinctive Ashlee touch and will be priced in line with Wet Seal merchandise.
“I was inspired by so many fun, wonderful things as I was recording Bittersweet World and it’s been great to carry through those inspirations into these new shirt designs,” said the 23-year-old singer. “I hope my fans love this album and rock out in these shirts!”
To mark the launch of the collection, Wet Seal will also be retailing the much awaited new release from Ashlee–Bittersweet World. Wet Seal operates 494 stores in 47 states, and the CD will be available at all locations, as well as online at wetseal.com.
“Ashlee is a role model for our girl and her fun and flirty sense of style is an inspiration for the line. The goal was to partner with an icon and deliver affordable fashion, and Ashlee is an ideal partner for this,” said Ed Thomas, Wet Seal’s CEO. “We’re excited to see the designs brought to life in our stores and we look forward to Ashlee’s exclusive merchandise being available across America.”
Bittersweet World is Ashlee’s third album and she will tour this summer in support of the release.
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